You’ll doubtless be familiar with Creed and 34 Mayfair. One’s a historic fragrance house, the other a West End culinary institution. It’s no real surprise that they share common ground, either. Both champion discreet luxury, traditional service and use only the finest ingredients in their respective fields. Moreover, both are neighbours on Mayfair’s Mount Street, making them the perfect pairing for a sensory midsummer collaboration.
In fact, Creed’s Millésime Impérial fragrance is a summer fragrance icon. It’s heady and rich with marine accord, musk and sandalwood, set against bright citrus top notes. 34 Mayfair, meanwhile, has always mixed comforting seasonal touches into its menus – whether in the chargrilled octopus with chorizo and aioli, or the signature lobster macaroni with shaved truffle.
Now, to celebrate what remains of summer, 34 Mayfair’s pastry team have created a new dessert to transport diners to the shores of the Mediterranean. Inspired by the profile of Millésime Impérial, the ‘Sicilian Garden’ is a smooth mandarin shaped mousse and lemon jelly, layered over sweet Italian meringue and sprinkled with crushed biscotti, topped with gold leaf.
34’s mixologists have been busy, too. The limited edition Millésime’ cocktail (also above) combines dry Manzanilla sherry with Sipsmith Summer Cup, bergamot-infused Italicus liqueur, mandarin and lemon; mirroring the fragrant notes of Creed’s signature summer fragrance. A non-alcoholic alternative mixed with Seedlip Spice is available, too.
To experience this most flavourful of collaborations first hand, we’re offering one of The Jackal’s readers the chance to a win three course lunch or dinner for two at 34 Mayfair, plus a bespoke fragrance consultation for two at Creed’s Mount Street boutique.
Creed’s bespoke fragrance consultation is a luxury in itself. Hosted in the boutique’s private VIP room, an in-house expert guides guests through their own sensory experience – testing different accords and fragrances to help them find their Creed scent of choice, absorbing almost 260 years of fragrance history in the process. To top-off the consultation, Creed will be gifting two fragrances to the winner of this competition and their plus one, up to the value of £300 per fragrance.
To enter, simply fill in the form below. Read on for terms and conditions, too.