Six superb independent menswear brands born in London

Craft and cool direct from the capital

Some of the UK’s most beautifully crafted, sustainable and stylish menswear is coming out of London right now. These are the brands that have made it to the very top of our list.

Scott Fraser Collection for nostalgic knits

Mid-century-inspired menswear straight out of The Talented Mr Ripley is having a moment, and one of the designers at the forefront of the movement is Scott Fraser Simpson. A vintage obsessive, his first creation was
a duffel bag, but he now offers ready-to-wear and made-to-order wide-leg trousers and suiting, both of which are made in London, plus knitted shirts made in Italy from period-accurate Merino yarns. It’s all conceived under his idea of ‘Retrospective Menswear’, and it’s very different, very colourful and very, very cool.

Bold London for handmade statement frames



Founded by Guy Buchan, a former financier with a first-class design background, Bold London uses premium acetate that’s cut out of a solid block and then carved, buffed and polished entirely by hand before 48 hours of ‘tumbling’ (where the frames are placed in a barrel of wood chips and turned to the desired level of smoothness). While it offers a bespoke service, there are also four ready-to-wear styles to choose from. Our pick is the Norton (below): a classic wayfarer, just with a little bit more attitude.

King & Tuckfield for tailored workwear

Designer Stacey Wood set up her label, named after her stylish grandparents, as she wanted to create clothes that felt gender-fluid, retro and had an emphasis on sustainability in their materials and making (they’re all sewn in north London). That means a concentration of pieces cut from Merino wool and denim inspired by 40s and 50s tailoring: workwear with full-cut trousers, textured knitwear and boxy casual shirts. The single pleated denim trousers, made in collaboration with Richard Biedul, are very refreshing.

Yuri & Yuri for relaxed tailoring

Founded in March this year, Yuri & Yuri now has its first shop on Savile Row, but it’s breaking character on the world’s most famous suiting street. While tailoring is at the heart of the label, this isn’t a suit-specific brand. Rather, it’s a succinct menswear label that values craft and makes clothes for young guys looking to present themselves as smart, but not stuffy. It offers a full wardrobe, from handmade wax cotton safari-cum-field jackets and tailored trousers to, our personal favourite, ‘Serie’ knitted shirts (pictured) made from a vegan-friendly and durable yarn.

Stepney Workers Club for unisex sneakers

If the boom in sneaker collecting (and wearing) over the past decade has proved anything, it’s that vulcanised footwear transcended cultural, financial and societal barriers. Born in east London, Stepney Workers Club’s brand message, ‘Freedom of Sport, Freedom of Thought’, places the ideas of inclusivity at its core, underlined by its logo of two hands shaking. The result is a line of sneakers that are seriously cool in their simplicity. The retro-sleek silhouette is enhanced with a chunky rubber sole and brought up to date with a series of uppers cut from canvas, suede and corduroy.

Paynter for sturdy chore jackets

Paynter likes to keep things simple, which is why it only makes one item: a chore jacket, updated with a slim cut, but retaining all its historic practicality and hardiness. Founded by Becky Okell and Huw Thomas, their mission statement was to make the best chore jacket possible with an eco-friendly and totally transparent approach. Each is only available in a small run, so you’d better sign up sharpish.