Cars & Tech

Is this the most patriotic Aston Martin ever made?

Hackett and Aston Martin have put their heads together, and the result couldn’t be more British if it tried

Would you drive a Prince of Wales themed Aston Martin? Well, now you have the chance.

Specifically, this is a ‘Prince-of-Wales check’ themed Aston, rather than a car designed to pay homage to HRH the Prince of Wales himself – it’d have to be considerably less sporty for that. Regardless, long-time collaborators Hackett and Aston Martin have crossed an important boundary in their partnership. For years, Hackett’s made sportswear capsule collections for Aston, and partnered with the brand on events and one-offs, but never have these two British luxury powerhouses paired up to produce a car.

Welcome then, to the Aston Martin Rapide S Hackett Edition, one of one. The joint brainchild of Jeremy Hackett and Aston Martin Lagonda’s design director, Marek Reichman, the project purportedly came about off the back of a friendly telephone conversation; ‘when Marek called me and asked if I would be interested in designing a special edition Rapide S, I thought, “interested, I would be delighted!” said Hackett at the car’s unveiling last week.

Why the Prince-of-Wales check theme, you might well ask? Well, it’s a pattern that’s close to Mr Hackett’s heart; sartorial and quintessentially British as it is, and the pattern’s played a prominent part in Hackett’s collections since the brand’s birth. Furthermore, Aston Martin holds a Royal Warrant from the Prince of Wales, making the tie-up a no-brainer.

The car itself is a one-off Rapide S, designed with the most elevated specs Aston Martin offers; bonded aluminium body structure and panelling, Aston’s signature V12 world-eater, 465 pounds-feet of torque at your finger tips, ‘Touchtronic’ eight-speed automatic gearbox, 49:51 weight distribution, the lot. The interior is lined in handsome Prince-of-Wales check flannel, woven by Fox Brothers in Somerset (another long-time Hackett collaborator). The hand-applied bespoke powder blue paint is a precise match to the blue overcheck in the flannel interior. It is, in short, one of the most high-spec Aston Martins ever created. There’s only one, and it’s available for the princely sum (get it?) of £195,000.

Moreover, if you’re in the market for a bespoke supercar, you’re quite possibly also a bespoke tailoring man, too; so Hackett are offering the car’s owner-to-be a bespoke suit to mirror the its interior, cut in the same Prince-of-Wales check flannel, with a matching blue and white striped lining. Hackett’s also launched a luxury leather goods and accessories range to celebrate the car’s arrival, so you can match the your luggage and driving gloves to the Rapide S, to boot.

Of course, given both its scarcity and the price tag, the likelihood is you won’t be buying it. But that’s okay, because whether this car sells or not isn’t the point. Rather, it’s a statement piece – proof that the UK can still punch in the luxury stakes. With the luxury industry embattled as it is, and the troubling prospect of Brexit moving ever closer, a car like this is a rare moment of celebration and one might even say of defiance in modern British luxury. We love it; it’s quintessentially English, hand-built and yet cutting edge. Who says we Brits are stick-in-the-muds, anyway?

Read more about the collaboration at