Style

The new classics: timeless pieces from six cult menswear brands

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We bring you six investment pieces from independent brands that should be on your radar

The problem with classic styles is that, well, they date. Trends change, colours update, silhouettes evolve, until that ‘timeless’ camel coat you bought 10 years ago looks old hat, or your ‘wear-forever’ suit suddenly seems a little fusty.

My thinking is you’ll get the most bang for your buck by investing in classic styles from up-and-coming brands, so your style credentials will remain tip top for a good few years. Meet the styles – and brands – that will bolster your wardrobe for the next five years at least.

The Elder Statesman cashmere sweater

As a material, cashmere has timeless appeal – but often the garments it comes in do not. Luckily, The Elder Statesman founder, Greg Chait, bucks the trend and has been credited with reimagining the fibre for a new generation of stylish men. His range of luxe, East Coast-inspired sweaters, hoodies and sweatpants have reframed cashmere in a contemporary, covetable way. This relaxed fit sweater, with its bold blue stripe, is a modern, clean-cut way to wear cashmere.

£660, shop now

Officine Générale denim ‘Kurt’ jeans

Officine Générale opened its first UK store on Soho’s Beak Street only last year, but that hasn’t stopped it becoming the brand on the lips of those in the know. Quintessentially Parisian with its understated designs and quiet sophistication, it’s become known for its intelligently considered garments, made from the finest fabrics. Take these ‘Kurt’ jeans, crafted from the best Japanese selvedge denim they promise to mould to your form like no other pair will. In a classic straight cut, and a deep indigo hue, you’ll reach for these time and again.

€211.11, shop now

Yatay ‘Neven’ low sneakers

Yes, sneaker brands are 10-a-penny these days. But although retro sportswear styles are having a renaissance, it’s hard to ensure the pair you pick will stand the test of time. That’s where these Yatay sneakers come in. Unisex, understated and versatile, they’ll go with everything from jeans to suit trousers, and never look out of touch. Even better, they’re made in Italy entirely from eco-friendly materials, with processes developed to reduce their environmental impact. These aren’t sneakers you’ll wear for a season and forget. Standing the test of time is in their very DNA.

£220, shop now 

A Day’s March corduroy overshirt

A need to ‘perfect the essentials’ is what drives A Day’s March. Founded in 2013 in Sweden, the Scandinavian brand concentrates on designing wardrobe staples for the modern man, from casual shirting to lambswool knits and clean-cut t-shirts. Although not a typical menswear ‘classic’, this overshirt is certainly a contemporary contender. Inspired by traditional workwear, it’s crafted in understated, yet substantial navy corduroy, for a piece that you’ll be reaching for over many seasons to come. Layer over a t-shirt and black chinos in the warmer months, or over a sweater when the days become cooler.

£140, shop now

De Bonne Facture pleated chinos

What could be more classic than French style? Helmed by Deborah Neuberg, an Hermès alum, De Bonne Facture creates utility-inspired collections designed to stand the test of time. Crafted by artisans in Indres, France (we know this as every piece comes with a tag detailing the atelier that produced it) these pleated chinos are truly timeless, with enough points of difference  – the front pleats, the notched waistband – to give them their directional panache. What’s more, they’re made from thick cotton-drill sourced in England, so you know they’ll last and last.

£260, shop now

Mismo briefcase

Work bags are difficult to get right, so when you find the right one, you need it to stay the distance. Let me offer up Mismo, a forward-thinking Swedish luxury brand, for your consideration. Founded by Adam Alexander Bach and Rikke Overgaard, the ethos behind Mismo is to create elegant, utterly contemporary designs that will be your faithful companions, day in and day out. This understated briefcase, crafted in waterproof, hard-woven Italian nylon with leather trims, is just right for your day-to-day needs, whether you’re running to meetings or travelling for business.

£291.94, shop now