Menswear aficionados have long said the Japanese are the best dressed men in the world. Well, things are changing, and Sweden’s independent designers are now starting to set the global style agenda. Here are four Swedish brands offering refined, inventive menswear that we think are worth knowing about. From tailoring to streetwear, the Swedes are on to something…
Scandinavia’s answer to the best bespoke tailors in London, Saman Amel is the brainchild of Saman Amel and Dag Granath. The pair are known for their beautiful unstructured tailoring with a minimalistic, tonal aesthetic. In other words, they got the louche memo before we did. They hold regular trunk shows to see clients in London, so book an appointment for a new suit, or to try their tailored denim slacks, which are as sleek as trousers get.
2. Our Legacy
Our Legacy’s a brand for the rebels of this world. It began life in 2005 as a conservative label making simple T-shirts, but the duo behind it, Jockum Hallin and Cristopher Nying, enjoyed pushing menswear boundaries a little too much. Today, Our Legacy creates statement pieces in luxurious fabrics, in a mixture of soft pastel colours and dark earthy tones. Shop for marled silk shirts, cashmere corduroy trousers and velvet work jackets.
3. CMMN SWDN
Another Swedish cult brand, CMMN SWDN is influenced by the clothes associated with 20th century youth culture movements, and creates relaxed casualwear pieces with an on trend retro edge. Think mod-suits, oversized shirts in pastel colours and rugged biker’s jackets to channel your inner James Dean. Shop for cool camp collar shirts, pleated trousers in soft crepe fabrics, and great dyed denim trucker jackets.
4. A Day’s March
The name says it all. A Day’s March was founded in 2014 by three friends, who wanted to build a brand to help men pare back their wardrobe, and that could be relied upon for dependable, go-anywhere, do-anything staples. Today, it does just that, offering a polished range of basics, with some quirkier seasonal pieces thrown in. Shop for well-cut overshirts, and staples built to last, rendered in versatile colours.