Seeing as it’s National Fragrance Week, we’ve dedicated this edition of our grooming update to all things cologne. It’s also the start of spring, which is the perfect time to try out a new scent – brighter days, budding flowers and glimpses of sun call for something to spray on that’s a little lighter, fresher and breezier. Here’s our pick of the best new fragrances that offer just that.
Byredo Unnamed eau de parfum
When it first launched back in 2016, the limited edition Unnamed fragrance was an instant hit for Swedish luxury perfumiers Byredo. Three years later, and it’s back for a few short months only. Described by the brand as ‘the promise of a story to write as your own,’ Unnamed is pitched just exactly right for springtime fresh starts. Although Byredo won’t publish its ingredients list, keen noses may pinpoint spicy pink ginger, pines, balsam scents, and a touch of turpentine. Those less keen can let their imaginations guide them.
£160 for 100ml, byredo.co.uk
Floris London River Dawn eau de parfum
Another limited edition for you. Created by Floris London’s in-house team of expert perfumiers, River Dawn forms part of its ‘By Request’ service, with only 200 of the hand-poured bottles released. Inspired by early mornings on the tranquil banks of the River Avon, River Dawn features fresh springtime florals of hyacinth and snowdrops at its heart, gently grounded by earthy notes of orris and galbanum.
£180 for 100ml, florislondon.com
Jo Malone Willow & Amber cologne
Jo Malone’s new spring collection, Wild Flowers & Weeds, is spring in a bottle. Comprising five unexpected combinations, the collection is inspired by traditional British spring plants and flowers. We’re fans of the woody and smoky Willow & Amber cologne, which combines sweet willow, spicy pink peppers and musky amber with earthy vetiver.
£49 for 30ml, jomalone.co.uk
Tom Ford Beau de Jour eau de parfum
The latest offering from Tom Ford’s prolific perfumiers is Beau de Jour, a smooth and clean fragrance meant to refresh the senses. The top note is cool lavender from Provence, while the core features a mix of herbal African rosemary and floral green geranium, together with a subtle hint of mint. Patchouli and amber provide the earthy foundation, and all together it’s a complex reimagining of masculine scent for the modern man.
£162 for 50ml, tomford.co.uk
Kingdom Scotland Portal eau de parfum
Scotland’s one and only native perfume house recently released its first batch of three perfumes: Albaura, Metamorphic and Portal. We think the latter, Portal, is ideal for spring. Described as a ‘gateway to the ancient Caledonian forests of Scotland’, it’s made up of herbaceous botanical and bergamot top notes, a heart of verdant flora and a woody base of vetiver and Scots pine.
£110 for 50ml, kingdomscotland.com